Designing and implementing a direct marketing campaign is a major undertaking for most companies. With Staffware, your company can conduct its own direct marketing campaigns easily and efficiently. Staffware gives you the power to:

● Generate your targeted mailings without relying on outside mailing services - Easily print, sort and mail letters in-house for powerful direct marketing campaigns

● Reduce mailing and handling costs — A single person can handle the entire mailing process

● Increase management control — Stay on top of the quality, schedule and all aspects of your direct marketing activities



Staffware is a powerful system for generating the highest quality of mail merged marketing letters. The system allows you to:

● Create hundreds of form letter templates to be stored for easy access and printing

● Merge selected information from each client record to personalize form letters as they are printed

● Personalize letters by digitally scanning signatures and logos and print them on your standard laser printer



The power of direct marketing is further enhanced by utilizing the Staffware Automated Marketing System (AMS). With the Automated Marketing System, your sales management can:

● Assign each prospect or client to a predefined multi-step marketing plan

● Automatically send letters, literature, and schedule phone calls to your client or prospect

● Stagger your communications over the length of the sales cycle, keeping your prospects interested and informed about your product



Staffware saves you time and money while preserving your ability to oversee the quality of your direct marketing campaigns. It eliminates dependence on outside agencies, and puts control of your sales messages back into your hands.